Mixes at a 1:1 ratio with developer (1:2 for Megalift blonde shades), available in 100+ mixable shades for creative customization.

Delivers bright tones, 100% grey coverage, and shine without damaging hair; some variants like Lively line are ammonia-free with fermented oils and pomegranate for added softness.

Comes in 100ml tubes, often paired with oxidizer for application: mix, apply to roots, leave 30 minutes, emulsify, rinse, and shampoo.